A collaborative design leader with a track record of scaling design practices and building high-performing, purpose-driven teams. I thrive in complex environments — from startups to public sector — where aligning product, people, and strategy is key to delivering thoughtful user experiences and real business value. I care deeply about fostering cultures of empathy, clarity, and co-creation, and I’m energised by leading design at the intersection of innovation and impact.
Gonzalo Loayza Consulting
Founder & Design Mentor
2017 - Current
How might we help teams and organizations bridge business goals with user needs to create intuitive, scalable, and impactful digital experiences?
I help startups, scale-ups, and established organizations bridge business goals with user needs through design strategy, UX research, and product design. I conduct UX audits, mentor teams, and run workshops to enhance usability, improve accessibility, and create seamless digital experiences. By coaching founders and design teams, I enable them to build user-centred, scalable, and impactful products
Loadsmart
Product Design Manager
2021- 2023
How might we design logistics platforms that simplify operations for carriers while fostering trust, engagement, and sustainable growth in the supply chain?
Managed and mentored a team of six designers and researchers at Loadsmart, a leading tech company in freight and logistics backed by $146M in funding. Drove the design strategy for logistics platforms, fostering a culture of growth, facilitating quarterly planning, and unlocking new venture opportunities through collaborative experimentation and user insights.
Innova Schools
User Experience Lead
2020- 2021
How might we reimagine the education system to make high-quality learning accessible and meaningful for thousands of Latin American students, teachers, and families?
Led multidisciplinary teams to integrate human-centred design practices into Innova Schools, a network co-designed with IDEO to revolutionize education in Latin America. Guided large-scale innovation efforts, and mentoring squads to foster collaboration and impact across 70 campuses, benefiting over 36,000 students and their families.
Scotiabank
Design Lead
2017- 2020
How might we create seamless, inclusive, and engaging digital banking experiences that empower thousands of users to achieve financial well-being?
Directed a team of seven designers to deliver accessible, user-centric digital banking experiences for 800,000+ users. Championed design leadership to drive digital adoption, improve customer satisfaction, and cultivate a high-performing, collaborative team environment.
Projects
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Scotiabank App
Information Arquitecture Redesign
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Oszada
Creating a memorable garment-rental experience
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Butiq
Elevating at-home fitness
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Scotiabank
Digital Product Acquisition Experience Framework
